• Mend My iPhone began as a callout-only service in 2014 and is reinstated callout as a core offering across East Yorkshire.Initially from 10th May 2026 as an evening service from 7pm to 11pm. If successful we will roll out to daytimes too. Availble to domestic and business users. We are fully insure and VAT registered
• James personally attends every callout — repairs happen in front of the customer and soon we will have our VAN kitted out to repair outside businesses so we don’t disturb your workplace
• The Market Weighton shop remains open (. Callout is an additional option, not a replacement, for customers who’d rather skip the drive).

Going Full Circle: Why We’re Coming Back to You

This is a story about how a business grows up, looks at what it became, and chooses to go back to what it was — because what it was turned out to be the better thing all along.

2014: The beginnings : The BMW 1 Series Call Out

Mend My iPhone didn’t start in a shop. It started with a very fast Series 1 BMW, and a very patient first customer in Scarborough who’d cracked her iPhone 5 on a Friday night and needed it back before Monday.It then got rapidly out of hand. What started as a side hustle became nightly activity.

For the first two years there was no shop. There were postcodes. Customers booked, James drove, the repair happened on their kitchen table while the kettle went on, and most jobs were done in under an hour. People liked it. They liked it a lot. They told their neighbours.Then a national chain called iMend found him and asked home to look after York for them, then York becaome the whole of East Yorkshire and then North Yorkshire and parts of the West Riding, from Hull to Lrrds to Castleford to Withernsea to Teeside University

The reason they liked it wasn’t complicated. It was that they didn’t have to go anywhere, the phone never left their sight, and the bloke who turned up was the bloke they’d booked.

2016–2024: The shop years

The shop in Market Weighton came along because it had to. The type of work we kept getting asked to do made it harder to do it on the road. Walk-ins started showing up at the house. Stock got more complex. Equipment got bigger. Opening a unit on the high street made sense, and for the best part of a decade the shop has been brilliant.

But somewhere in those eight years, the original callout offer quietly faded. Not on purpose. It’s just what happens when the shop is busy. You stop driving as much. You stop saying yes to home visits. The website starts making you sound like a shop, because that’s what you are now.

And the customers who would have benefited most from a callout — the ones with kids in tow, the ones who can’t take an afternoon off, the ones who live in Brough or Howden or up on a farm near Bishop Wilton — quietly went elsewhere, to the kind of national service that promises to come to you and instead sends a courier.

What changed

Two things changed at once, and together they made it obvious the callout had to come back.

First, the national callout services got worse. Not all of them, but enough of them. The pattern is well-documented now. Customers book “we come to you” expecting a technician on their doorstep. What turns up is a courier in an unmarked van, taking the phone away to a regional workshop, returning it later that day repaired by someone the customer never spoke to. That’s not callout. That’s pickup-and-return with better marketing.

Second, customer needs are changing. More and more people need the conveniece of home repairs and have been asking so James decided to offer the service again.

What “We Come to You” actually means here

Because the phrase has been borrowed and bent so many times by national operators, it’s worth being concrete about what it means at Mend My iPhone: It was our original tagline in 2014 and we are going to use it again cos it tells you what we do.

• The technician you book is the one who arrives. James, twelve years repairing iPhones, Samsung devices, and Pixels. No subcontractor, no franchisee, no shift rotation.
• Your phone doesn’t leave the room. Unless you don’t want him in your house – then he’ll repair in his Van Repairs happen in front of you. Kitchen table, office desk, dining room — whatever flat surface is handy. You watch the work. You can ask questions while it happens.
• There’s no courier service involved. Nothing is taken away. Nothing is dropped off later. The repair starts and ends at your address.
• Quoted price is the price. If extra damage genuinely turns up mid-repair (rare), it’s shown to you, explained, and you decide whether to proceed. There’s no “phone is open now, you have to pay double” trap.
• Same parts as the shop. The OLED-grade displays, the cell-tested batteries, the proper adhesive gaskets — all the same stock that goes into shop repairs.
• Same 12-month warranty. No exceptions, no fine print, no “callout repairs aren’t covered.”

What this is not

It is not a replacement for the shop. The Market Weighton workshop is open the same hours as always, walk-ins welcome, screens repaired in an hour of being booked, batteries in 15 to 45 minutes when booked. If you’d rather come in, come in.

It is not a franchise. There will not be five vans driving around Hull with the Mend My iPhone logo on them. The whole point of this is the opposite of that.

It is not a budget version of the shop. It’s the same service, delivered to your door, by the same person, with the same parts, the same warranty, and the same standard of work.

Where this goes

Right now: Market Weighton, Beverley, Pocklington, South Cave, Brough, Howden, and the surrounding villages. If you’re reading this from a postcode in East Yorkshire, the answer is almost certainly yes.

The only thing that’s changed since 2014 is the toolkit. (And the car. The BMW is gone.264,000 miles was too much for it) Everything else — the way the work gets done, the standard of the parts, the fact that you watch it happen — that’s all exactly the same.

Frequently Asked Questions

Book a callout

Drop us a message, send a WhatsApp on 07934062949, or fill in the booking form on the homepage. We’ll confirm the slot, the price, and the postcode — and James will be at your door at the time you booked.